Google Adsense New Update 17 July 2018: An Update on TCF v2.2

 Google Adsense New Update 17 July 2018: An Update on TCF v2.2

IAB announced v2.2 of IAB TCF on May 16th, 2023. Google as a vendor will begin accepting TC strings using the TCF v2.2 from July 11th, 2023. Any requests with TCF v2.2 strings sent before this date may result in errors.

TCF v2.1: We will continue accepting TCF v2.1 strings, but encourage CMPs to follow IAB guidance on implementation milestones as the industry moves over to TCF v2.2.

Google consent management solutions: Google consent management solutions, available in Ad Manager, AdSense and AdMob's Privacy & messaging tab, plans to support TCF v2.2 for its GDPR consent messages by the end of September, aligned to the IAB deadline for CMPs.